The fast lane to silent sales – how to succeed in the housing market?
The fast lane to silent sales – how to succeed in the housing market?
There are many more opportunities in the housing market than traditional for-sale listings suggest. Many homeowners could consider selling but don’t want to advertise – and at the same time, buyers are looking for homes that aren’t officially on the market. How can these hidden opportunities be brought together?
The past few years have been challenging for the Finnish housing market. Rising interest rates, inflation and general economic uncertainty have made buyers more cautious, while many sellers have postponed sales until more favorable times. However, housing is still needed – families are growing, jobs are changing and life situations are changing.
Traditional home listing services only offer a fraction of the housing stock. Often only about 2% of all homes are for sale, which makes the home buying process seem rigid and buyers have limited options. However, our research shows that up to 28% of homeowners could be willing to discuss selling if they come across a suitable buyer and offer. This opens up a whole new world of possibilities for those who want to find a home on their own terms.
Hidden opportunities and silent sales
In a silent sale, the owner does not necessarily list their apartment for public sale, but is open to discussing the sale with the right buyer. In certain areas, especially in the inner city of Helsinki, the situation is even more special – up to more than half of the apartments can be empty. These owners do not have an active need to sell, but an interesting offer can always attract.
However, traditional silent sale services have not made the transaction any smoother. They require almost as much commitment from the seller as the regular sales process: filling out forms, negotiating, and publicizing the ad. Many owners do not want to put their home on the market, but may still consider making offers.
- Jaakko.com approaches silent sales in a completely new way, lowering the threshold even further – with one click, the owner can open a conversation with interested buyers. Anonymously, without commitment.
This approach has had a flying start – for example, an owner in Pohjois-Haaga, Helsinki, has expressed interest in selling. The property is located close to a library, green surroundings, outdoor activities and public transport connections.
Another owner has similarly expressed interest in selling in Taka-Töölö, Helsinki, a quiet and central area, surrounded by comprehensive services, parks and sports facilities. And in Vantaa, an apartment is available in a quiet area, close to the park-like environment of Tolkinkylänmäki and good transport connections.
So if you are looking for apartments in these areas or anywhere else, click to open a conversation with the seller!
Jaakko.com – when a buyer finds a seller
What if a buyer could show interest without the seller having to do anything? Jaakko.com makes this possible. A buyer can click interest on any house – even one that has nothing publicly for sale. If the owner is interested, a connection is made without unnecessary bureaucracy or publicity.
Let's think about the numbers for a moment: if even one percentage point out of 28% of owners were to become active in listening to purchase offers, it would mean that there would suddenly be 50% more homes on the market in Finland. This could significantly change the dynamics of the housing market and make buying a home more flexible, efficient and fair.
Buyers are also really interested in finding properties beyond public announcements, as evidenced by announcements on social media. Jaakko.com has already received a lot of interest in buying in a short time, for example in front of Lauttasaari Sea Bath Park and around Kotkavuori.
So, if you own a home in these areas and could consider selling, click here to open a conversation with a buyer!
The housing market doesn't have to be rigid or one-sided. We believe that when the right people meet in the right situations, opportunities arise that benefit everyone – buyers, sellers and the entire market.
Jaakko.com, 10.2.2025
