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Guide: How to sell your apartment yourself

Guide: How to sell your apartment yourself

ℹ️ This guide is designed specifically for the sale of housing shares in apartment buildings. The process of selling real estate (such as single-family homes) has its own legal specifics, which are not covered in this guide.

price estimate

Selling your home yourself is easier than ever. At Jaakko.com you can start with no obligation and proceed at your own pace.


 Did you know? There are currently a huge number of buyers on the market who cannot find what they are looking for in traditional public listings. Jaakko.com helps you reach these "hidden" buyers!


1. Start with curiosity: What would be the right price for your apartment?


It all starts with thinking: Could I possibly sell it after all? Could someone be interested in buying my home? What is the price of my apartment today?


  • Instant Price Estimate: Forget the guesswork. Jaakko.com offers you a comprehensive price estimate report instantly, free of charge and without obligation.
  • Set the price right: The right pricing is the single most important factor when selling yourself. Too high a price will drive away buyers, too low will leave money on the table. Our report will help you find the "golden mean" based on actual transaction prices, and set an appropriate price based on that.


2. Test interest – lightly and anonymously


You don't have to make a tough sales decision right away. You can test market demand completely risk-free.


  • Open a conversation: Activate your home in Jaakko.com with a low threshold. Just indicate that you might be interested in selling by clicking the Could sell button.
  • Full control: You can remain anonymous if you want and delete your ad at any time. It's an easy way to test whether your dream buyer is already on our service.


3. Complete listing and charm buyers


If you decide to really start selling, it's time to build an attractive listing.


  • Get the details right: Add basic information about the apartment and describe its best features. Think about what makes your apartment and your area special – often the seller himself can tell you this best!
  • Missing photos or a messy home? No problem. If your apartment is empty, messy, or you lack high-quality photos, Jaakko.com offers you free AI styling. You can use a mix of original and AI-styled photos – this way you create a professional impression without a big cleaning job.
  • Tip: If you want to maximize the number of interested people, you can order an additional visibility package from Jaakko.


4. Trust is built with knowledge


Transparency in housing transactions is a legal requirement and the best way to convince the buyer.


  • Order documents: Ask the property manager for the articles of association, property manager certificate, financial statements, long-term plan, energy certificate and other key documents. These can usually be conveniently ordered directly from the property manager's website.
  • Seller's duty to disclose: As a seller, you must disclose all matters related to the condition of the apartment and the housing company that may affect the buyer's decision. Honesty and documentation are your best protection against follow-up inquiries.
  • Familiarize yourself with the papers: When you know the renovation history of your apartment and the housing company's future plans, you can answer the buyer's questions with confidence.


5. Live discussions and successful screenings


At Jaakko.com, messages go directly between you and the buyer without intermediaries.


  • Instant connection: A conversation opens on Jaakko.com as soon as mutual interest meets. Your email address will only be shown to the buyer if you decide to respond to the inquiry.
  • Arrange the displays: You can arrange the displays flexibly. Tip: Make the apartment bright by opening the curtains, ventilating the rooms and clearing away excess items from the shelves. First impressions are crucial!
  • Joint ownership: You can easily add other parties to the conversation, such as your spouse.


6. Offers, transactions and legal issues


Once an interested buyer is found, we move on to negotiating.


  • Written offer: Always ask the buyer for a written offer that includes the price, transaction date, transfer of ownership, and any conditions (e.g., access to a loan).
  • Ready-made templates: At Jaakko.com you can find a sales contract template that will help you get started.
  • Expert help: If you have any doubts, Jaakko.com will connect you with an expert partner who will ensure the legality of the documents and help you close the deal.
  • The bank handles payments: The actual transaction and transfer of funds takes place securely through banks.


7. After the deal


When the names are on paper:


  • Handover of keys: Give all keys and home documents (e.g. instructions) to the buyer.
  • Contracts: Cancel your own electricity and insurance contracts.
  • Notification to the property manager: Notify the property manager of the move-in date so that the utility and water billing will stop at the right time. (The buyer will take care of the official registration of ownership).
  • Taxation: Please note any capital gains tax on your next tax return. Tip: Capital gains are usually tax-free if you have lived in the apartment permanently for at least two years.


Remember, even if you sell yourself, help is always available. If at any point you feel you need professional support, we will connect you with the best experts in the industry.


Are you ready to see what would be a good price for your apartment?